I believe that art as well as marketing and content can be beautiful, authentic, and accessible for individuals and brands that have established, well defined legacies as well as those who might be starting off. I began Seidist in order to occupy as space where I could service both poles with content that’s competitive at either end from a quality perspective and is manifestly resonant as an art product. Seidist is a portmanteau of 聖 sei (Japanese for saint) as a prefix and the suffix -dist for followers or adherents of said prefix that plays on another word entirely. More simply, however, it’s an affectionate and playful homage to my hometown, New Orleans, and our football team, the Saints. It captures both the light and dark, piety and debauchery that are fundamental to and emblematic of the foundation of New Orleans as well as my art. I believe the responsibility of creatives, as well as the mission of this company, is to inspire, innovate, and ignite creation and wonder in all of our works so that it may have a perpetual influence on others and their works on others and so on. This is represented in my symbol, (some have affectionately dubbed “the egg”) which embodies growth in one’s level of consciousness endlessly, a minimalist take on the 1000 petaled lotus, the symbol for samsara or perpetual rebirth. Namaste and Who Dat.